Google Ecommerce Tracking

Enable Ecommerce tracking

1. Login into Analytics.
2. Click Admin from the menu bar at the top of any screen in Analytics.
3. Use the drop down menus to select the Account, Property, and View.
4. Click View Settings.
5. In the Ecommerce Settings section, click the toggle so it says ON
6. Click Save at the bottom of the page.

Before Google Analytics can report ecommerce activity for your website, you must enable ecommerce tracking on the view (profile) settings page for your website. After that, you must implement the ga.js ecommerce tracking methods in your shopping cart pages or through your ecommerce software. The collection of ecommerce methods work together to send each user's transaction information to the Google Analytics database as it occurs. In this way, Analytics can link a specific referral source to a conversion or purchase. Most template-driven ecommerce engines can be modified to include this information hidden in the order confirmation page.


More Info:

https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce

https://support.google.com/analytics/answer/1009612?hl=en